Fontainebleau Las Vegas Animation Series
2022 – 2023
A year-long animation series created during the resort’s construction phase to build brand identity ahead of launch. Each short featured F Man, a character derived from the FB logo, exploring different aspects of the hotel—dining, spa, designer interiors, seasonal events, and architecture—based on real renders from the architect firm.
I co-developed the project with the video director, taking the lead on concept, storyboarding, illustration, design, and animation, while she focused on editing.
The series brought a playful, imaginative tone to a luxury brand—bridging architecture and animation.
Role: Main Designer & Animator
Collaborated with: Video Director – Meejin Jang (Editing, Production Supervision)
Responsibilities: Concept Development, Storyboarding, Illustration, Design, Animation
From the moment you enter FBLV through its iconic bowtie-shaped doors, the elegance is unmistakable. The grand lobby and front desk welcome you with refined style and hospitality that instantly feels like home.
Whether you're staying in a standard guest room or a VIP suite, every space—living areas, bathrooms, and beyond—reflects a cohesive, sophisticated design. The bowtie motif is subtly woven throughout, adding a signature touch.
VIP guests enjoy private elevators to exclusive floors, where spacious suites offer in-room bars, generous lounging areas, and bathrooms that feel like your own personal spa retreat.
Everyone at FBLV dresses up to celebrate Thanksgiving in style. From guests to dealers, bartenders, and staff, the whole resort comes together to enjoy the festivities.
The animation highlights several iconic FBLV spots: the grand lobby bar on the first floor, the casino, the connected shopping mall, and the famous Papi Steak with its unique steak-serving style. Gift exchanges happen in the guest rooms as everyone joins in the joyous celebration!
FBLV even has its own line of signature scents and skincare to help you unwind. Whether you’re getting a facial, mani, pedi, or massage, you’ll be treated in spa rooms designed for pure relaxation.
They’ve thought of everything—even the changing rooms are super comfy and fancy, making you feel like a VIP while you chill out.
With room service, you can enjoy dishes from around the world delivered right to your door. For a truly elevated experience, FBLV’s fine dining restaurants offer exquisite cuisine paired with stunning interior design.
If you’re in the mood for something more casual, the food court features a curated selection of vendors guaranteed to satisfy every craving.
It’s all about fun in the sunshine ! At FBLV’s outdoor pool, F Man dives in, soaks up the sun, and grabs a cocktail from the two-story outdoor bar.
With the DJ spinning, volleyball flying, and the whole pool grooving, it’s the perfect mix of chill and thrill—just another beautiful day at FBLV :)
FBLV joins the world in celebrating Global Meetings Industry Day! Professionals from around the globe gather here to connect, collaborate, and close deals in style.
After the handshakes and high-fives, it’s time to hit the dance floor—because every great deal deserves a great celebration!
Surrounded by blooming cactus flowers in the desert, FBLV doesn’t miss a beat when it comes to celebrating spring. Frogs leap, Easter eggs sparkle, bunnies hop, flowers bloom, and cherry blossoms swirl in the air—FBLV joins in on the fun with them all.
FBLV is more than just a luxury resort—it also features a spacious, fully equipped conference center designed to host large-scale business gatherings. It’s a place where people from around the world can connect, collaborate, and create new opportunities.
After the meetings wrap, guests can explore all that FBLV has to offer—indulge in fine dining, unwind at the spa, test their luck at the casino, dance the night away, or enjoy some world-class shopping—all in one unforgettable destination.
Our team was responsible for every aspect of FBLV’s design—from architecture and the grand entrance to interiors, custom furniture, casino chips, chandeliers, and more. In this episode, F Man takes on the role of a passionate designer, brainstorming and creating, combining all elements under the FBLV brand identity inspired by the bowtie-shaped logo.
Once the designs are finalized, F Man transforms into a mover, carefully transporting the pieces to their designated floors and arranging them to complete the look.
It’s Valentine’s Day, and F Man is in full romantic mode—transforming into a rose bouquet, a love letter, Cupid’s arrow, and a heart-shaped chocolate. All to express his affection for his one and only… the “B” in FBLV.
The series kicks off with a ribbon-cutting ceremony featuring the CEO and lead designer—marking the official start of the Fontainebleau Las Vegas journey.
As soon as the ribbon drops, F Man jumps into action. During the construction phase, safety was a top priority at FBLV, so F Man proudly wears his hard hat while enthusiastically getting to work on building the resort.
